Abrahams’ PR man to stay on board as row quietens

The PRO representing David Abrahams is hoping to secure a new brief to rebuild the controversial Labour donor’s reputation.

Martin Minns, an ex-Hill & Knowlton consultant and Conservative aide, was called in by Abrahams late last week as the donations row dominated the front pages.

Speaking this week, Minns did not rule out the prospect of a new brief to help restore Abrahams’ reputation now that media interest in the scandal is dying down. 

‘We speak every few hours. Inevitably, we have discussed a whole range of subjects, but right now that is between us,’ he said. Minns added that he continues to review Abrahams’ comms programme on a daily basis.

As PRWeek went to press, Minns was fielding about 50 media enquiries a day on Abrahams’ controversial donations, down from 200 over the weekend.

Minns said Abrahams would no longer be giving interviews to the press. ‘He feels he has said what needs to be said. He feels any further comment would be sup­erfluous and add to the confusion.

Minns has worked in PR since 1983 and is a former assistant campaign director for Conservative Central Office. His career has seen him working as a senior consultant for Hill & Knowlton in Kazakhstan, as well as representing high profile figures such as Pam Warren of the Paddington Survivors Group.

Minns revealed that Abr­ahams had hired him last Thursday without any prior knowledge of his Conservative affiliations.

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