Birmingham shop backs rail launch

CrossCountry Trains, the company that took a rail franchise from Virgin, has brought in Haslimann Taylor for a consumer PR brief.

The Birmingham-based agency will support the launch by highlighting the network of routes available and driving traffic to the company’s website.

CrossCountry, part of the Arriva group, ­operates passenger services to places such as Aberdeen, Stansted and Cardiff.

Separately, Haslimann Taylor has won a consumer healthcare brief from tampon maker Lil-lets.

Haslimann Taylor MD Bron Eames said:  ‘Lil-lets is a great brand with huge PR potential. We are building a specialist division to service consumer healthcare brands where we have a track record.’

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