MCE appointed for Belfast job

Belfast-based PR firm MCE has been appointed to handle comms activity around the £320m regeneration scheme of retail centre Victoria Square in Belfast city centre.

The centre opens in March 2008 and claims to be the largest retail launch in the UK next year. MCE was appointed to the account without a pitch and will work alongside retail and events marketing company Spirit Marketing Group.

PR activity will be aimed at Northern Irish and Irish consumers and visitors to Belfast.

MCE’s MD Paul McErlean will head up the account.

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