Wyeth hires Ruder Finn for new launch

Pharma firm Wyeth Pharmaceuticals has hired health specialist Ruder Finn to provide PR support in anticipation of the launch of its palliative care treatment next year.

Ruder Finn London has been handed the 12-month brief following a competitive pitch against three undisclosed agencies. The as-yet-unnamed product has been submitted for license for the treatment of opioid induced constipation in patients receiving palliative care.

Ruder Finn has been tasked with driving a strategic comms programme to pave the way for the product’s launch in the UK at the end of 2008. The agency will handle pre-license and launch comms activities.

The Ruder Finn team will be headed up by associate director Jaimie Brown.

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