The future is unclear for Orange new comms team

Orange UK is considering a radical shake-up of its comms team as the struggling mobile phone operator reviews its business strategy.

Head of UK media relations Stuart Jackson has been made interim comms director following the departure of corporate comms director Scott Jacobson. Jacobson left last month, after it was announced that Virgin Mobile founder Tom Alexander would take over as CEO of Orange UK in December.

Jackson denied that Jacobson’s departure was part of a review of the company’s overall comms structure. However, a former Orange UK employee said a ‘big shake-up’ could be expected under new management.

The source said: ‘There’s a wider structural thing going on, and Alexander will have an impact.’

Jackson currently manages Orange UK’s corporate comms team. He did not comment on the alleged shake-up, saying only that ‘there are no other changes to the Orange UK corporate communications team’.

Orange UK was once the leader in terms of subscribers but is now number three in an increasingly crowded market.

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