NEWS IN BRIEF

CORPORATE Travel trade bodies ABTA and AiTO have created a carbon-offsetting scheme. Reduce My Footprint allows businesses and individuals to reduce emissions and pay to offset air travel.

ENTERTAINMENT Primal PR has been appointed by Dragons’ Den panelist James Caan to handle his personal PR. The agency was awarded the account following a three-way pitch and will target trade publications.

CONSUMER Weekly celebrity and fashion magazine Look has briefed PagetBaker to handle consumer PR activity. The IPC Media-owned magazine was launched in February and currently has an ABC of 318,907.

CORPORATE Financial services group Aviva has hired business advisory firm Deloitte’s corporate PR manager Danielle Anthony as senior group media relations manager. She will start the newly created job this week, reporting to Aviva’s group head of media relations Sue Winston.

CONSUMER Connectpoint PR will this week launch the Filthy Food Company’s latest range of chocolates to the consumer media. The luxury brand is aimed primarily at women.

AGENCY Former Green Flag head of PR Nigel Charlesworth has joined Leeds outfit The Smart Agency as director. The agency has also won a brief with Halifax General Insurance.

CONSUMER Fleishman-Hillard has been signed up by fruit juice company Shotz International to help launch its latest product Shotz. F-H is tasked with supporting the planned April launch.

CONSUMER Cheltenham-based comms outfit Red Signal PR has landed the consumer accounts for outdoor clothing brand Caribee and bag brand Urban Access. The agency was appointed by parent company Brand Agility following work with sister brand Ducti earlier this year.

PUBLIC SECTOR The thens 2010 Youth Olympic Games Bid Committee has brought in Hill & Knowlton’s sports marketing and sponsorship team for a project to aid its bid to be selected as host city.

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