Shell on lookout for UK agencies

Shell is reviewing its UK agency roster, hoping both ‘to attract new agencies and to replace some’, according to an insider at the oil giant.

A spokesman from Shell’s corporate comms department did not deny that a review was under way, but declined to provide further details and would not explain Shell’s reason for seeking new agency support.

It is believed that the energy company is in the very first stages of its search. Agencies currently working on various parts of Shell’s business include Blue Rubicon, Band & Brown and Fishburn Hedges.

Shell was recently forced to abandon an ad campaign after complaints to the Advertising Standards Authority.

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