Brando joins the circus

Cirque du Soleil is to use experiential agency Brando to promote its latest show Varekai.

The show debuts on 8 January at the Royal Albert Hall.

Brando will liaise with celebrities and promote the show in entertainment magazines.

It will also oversee the launch event. Managing partner Mandy Sharp said: ‘We aim to generate as much excitement as possible before and during the show’s arrival in London.’

Brando handled media for Cirque du Soleil’s previous show, Alegria, which was staged earlier this year.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.