The appointment follows a competitive pitch against three other agencies, managed by the Central Office of Information.
The Qualifications and Credit Framework (QCF) is a system of external accreditation for training in the workplace that awards credit for qualifications in units, allowing employees to gain qualifications at their own pace.
The campaign will run from November 2007 to March 2008. Band & Brown’s campaign will be employer-focused, targeting trade magazines and nationals, working in conjunction with the QCA’s press office.
Band & Brown associate board director Simon Francis said: ‘We will be highlighting the progress and results of intensive piloting, testing and trialling activity that is taking place across many industry sectors including hospitality, public sector, finance, construction and transport.
‘This framework means that the skills provider will be able to provide training that will meet the needs of the employer.’
The four-strong team will be led by Band & Brown MD Gill Brown, reporting to QCA comms manager Amy Budd and comms channel manager Oliver Burns.
A two-year trial of the QCF began in September 2006 – a second phase of which kicked off in March this year. More than 200 employers, including McDonald’s, took part in the pilot scheme, which ended on 12 October.
Each internal QCF course is given a credit and level rating. Each credit represents ten hours of learning, while the level, of which there are eight, denotes difficulty.