Red Cross aims HIV push at young

The British Red Cross has launched a campaign to raise awareness of the HIV virus among teenagers and young adults.

The charity will target ­digital media and social networking sites.

The campaign, titled ‘HIV: What’s the story?’, has kicked off ahead of World Aids Day on 1 December. It hopes to break down the level of stigma and complacency surrounding HIV among teenagers and young adults.

Earlier this week, the Red Cross gained coverage for a survey of young people aged 14 to 25 in Britain, Africa, South ­Africa and Kyrgyzstan. One in seven of those polled said they would not be willing to remain friends with someone if they had HIV.

The ­survey also found that just 32 per cent claim to be worried about being infected.



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