My Agency to raise profile of fostering in England

The body representing the UK’s foster carers is readying a campaign to educate the public about fostering and its benefits.

The Fostering Network has commissioned a survey into public attitudes about fostering. The results will be used to drive a campaign to counter misconceptions and encourage people to consider becoming a carer.

The network will launch a media push around Foster Care Fortnight, which kicks off next May and is funded by the Children’s Workforce Development Council – one of the Government’s Sector Skills Agencies.

It has brought in integrated consultancy My Agency, following a six-way pitch, to help plan a comms strategy and design a range of marketing materials for fostering services in England.

Fostering Network campaign manager Helen Clarke said: ‘The campaign will help fostering services find the next generation of foster carers. In England, we are critically short of the carers we need to give some of our most vulnerable children the best chance in life.’

The Fostering Network, which has 50,000 members, recently launched a policy paper calling for a database to be set up where carers can be registered. The paper has been sent out for consultation among members and ­local authorities.

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