Bell Pottinger launches 'SEO' support initiative

The Bell Pottinger Group has launched a company that will provide ‘SEO' help to companies as part of crisis management or within a more general comms offering.

The PR group has raided sister company VCCP for its Search Engine Optimisation outfit and called it Search Relations.

The group claims the firm, headed by MD Paul Mead, will link PR with SEO in a genuinely new way.

‘Previously SEO has only been used to make sure a brand is noticed and high-up on a relevant search,’ said BP Group chairman Kevin Murray. ‘What we are doing is taking the world’s biggest reputation management tool – Google – and turning it into a tool for crisis management.’

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