Lewis wins EMB overseas brief

Actuarial software company EMB has handed Lewis PR an international brief to be co-ordinated across the agency’s UK, US, German and French teams.

Lewis beat three other tech agencies and will support EMB’s expansion plans across US and European markets. The agency will work alongside EMB PR manager Mark Baylis, who has led the company’s comms offering for ten years.

UK manager Kath Pooley and US VP Claire Rowberry will lead the Lewis team, reporting to EMB MD Chris Worsley, who managed the pitch process and will lead the int­ernational PR rollout.

EMB develops software and offers consultancy services in the non-life insurance sector, including pricing, reserving and reinsurance.

‘EMB is a massive success story,’ said Lewis’ SVP Ilona Hitel. ‘It’s a great PR opportunity in terms of increasing business profile. This campaign is not about actuarial software but risk management in an age of terrorism and financial instability.’

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