EMB hands international brief to Lewis

Actuarial software company EMB has handed Lewis PR an international brief to be coordinated across the agency's UK, US, German and French teams.

Lewis beat three other tech agencies to the business, which will support EMB’s expansion plans across US and European markets.

The agency will work closely alongside EMB PR manager Mark Baylis, who has led the insurance software company’s comms offering for 10 years.

UK manager Kath Pooley and US VP Claire Rowberry will lead the Lewis team, reporting to EMB marketing director Chris Worsley, who managed the pitch process and will lead the international PR rollout.

EMB develops software and offers consultancy services in the non-life insurance sector, including, pricing, reserving, and reinsurance.

‘EMB is a massive City success story,’ said Lewis SVP Ilona Hitel. ‘It’s a great PR opportunity in terms of increasing business profile.’

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