QCA appoints Band & Brown for new training push

The Qualifications and Curriculum Authority (QCA) has appointed Band & Brown Communications to raise awareness of a new framework for vocational training.

The appointment follows a competitive pitch against three other agencies, managed by the Central Office of Information.

The Qualifications and Credit Framework (QCF) is a new system of external accreditation for training in the workplace that awards credit for qualifications in units, allowing people to gain qualifications at their own pace.

The campaign will run from November 2007 to March 2008. Band & Brown’s campaign will be employer-focused, targeting trades and nationals working in conjunction with the QCA press office.

Band & Brown pitched earlier this month.

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