The council is extending its comms remit to include dedicated marketing and internal communications.
North Tyneside is seeking a comms officer specialising in children, young people and learning, as well as an internal comms officer. A marketing manager is also sought.
North Tyneside is rearranging its services into four regions, each with its own strategic director and customer service centre.
The council recently embarked on a four-year raft of campaigning work with the help of public sector specialist agency DTW. This included a campaign concerning a major structural overhaul at the unitary authority.
DTW is also involved in a corporate identity revamp and campaigns on housing, the environment and regeneration.
The area is set to benefit from around £1bn of regeneration cash over the next ten years. This includes £60m to improve the Whitley Bay area, a tourist attraction.