East Midlands seeks two-year agency roster

The East Midlands Development Agency (Emda) wants a roster of five PR agencies to offer support to its in-house team.

The government body is looking for consultancy around key campaigns such as the annual Enterprise Week. Emda is looking for agencies with ‘proven success in working with East Midlands-based media, specialist business media and other sector media, regionally and nationally’.

Emda Media and PR manager Clare Baker said: ‘The agencies will need to support our activity of raising productivity and increasing emp­loyment in the region.’

The brief is for two years, with the option to extend the agreement for a further two years, subject to ‘satisfactory performance’.

Ongoing work will continue to be handled by Emda’s PR and media team of two, led by head of communications Caroline Shutter.

Emda was set up by the Government in 1999 to bring an increase in economic dev­elopment to the region.

The aim is to help the East Midlands become a top-20 performing European economic region by 2010.

When last measured in 2005, the region held 28th place out of 71 European reg­ions by ‘gross added value’ (GDP minus tax). Emda must create jobs and attract more businesses to reach its target.

Industries prominent in the region include manufacturing, engineering, textile and food technology. A fifth of England’s food is produced there.

Main employers in the region include Weetabix and Burton Latimer. For engineering, there are Rolls-Royce, Siemens, Triumph Motorcycles and Caterpillar.

The full brief is included on the Emda website, and the deadline for submission of the first stage questionnaire is 12 December.

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