Naked Ape in PSP win

Video game maker Empire Interactive has signed up Naked Ape PR to handle next year’s release of PlayStation Portable title FlatOut: Head On.

The consumer tech agency has been appointed for an initial five-month project following a three-way pitch. It has been briefed to secure coverage in advance of the racing game’s launch.

Agency co-founder Gavin Spicer and his team will report to Empire Interactive European marketing manager Rob Noble.

Naked Ape’s other gaming clients include Eidos and Commodore Gaming.

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