Mission 21 to promote National Science and Engineering Week

Mission 21 has been called in to advise on next year's ­National Science and Engineering Week, as the Government attempts to drive take-up of the ­disciplines among British students.

Not-for-profit science body the ­British Association for the Advancement of Science (the BA) has called in Mission 21 to advise on content and ­media strategy following a competitive pitch.

It is the first time an external agency has been brought in to raise the profile of ­National Science and Engineering Week, which is funded by the Department for ­Innovation, Universities and Skills.

Mission 21 will focus on national press and broadcast, longer-lead publications, such as weekend s­upplements, and will also spark debate in online ­science communication ­networks.

Science and education specialist Mission 21 will work alongside the BA’s ­in-house team of five. The charity exists to create a 'positive social climate' for science. The week’s events will be promoted with the message ‘Come and experience science’.

In the next few weeks, the BA will conduct a ­nationwide survey, which will ask the public to submit their most burning science question on the ­official ­website. These questions will be collated and released next February to build awareness of the week, which kicks off on 7 March.

Commenting on this year’s event in a speech to the Science Council on 6 ­November, science minister Ian Pearson said: ‘Nearly one million people celebrated the achievements and excitement of science earlier this year. But we need to reach even more people and to give it a far higher profile in the future.’

Pearson also stressed the importance of driving up numbers of trained scientists and engineers.

Mission 21’s founder ­Richard Knight will lead the team, reporting to BA’s ­director of regions Annette Smith.

 

VIDEO PODCAST: Richard Knight explains the PR challenges facing scientific bodies... WATCH (08:52)

 

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