Hit or Miss ... Stealing moves on the dance floor, no doubt

Digging deep Down Under What started as a tongue-in-cheek press release has cost an Australian PR firm dear - and incurred the wrath of media juggernaut Oprah Winfrey. Markson Sparks' release for a recruitment consultancy asserted that being a celebrity PA can be a dangerous career and noted that La Winfrey's entire staff of 45 assistants was wiped out in an anthrax attack. Needless to say, it never happened. It was a cut-and-paste job by agency PROs from a fictional blog. Result? One furious client, international news headlines and a firm slap on the wrist from Queen Oprah's flacks.

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