The Mauritius tourist board (tough job - Ed) got all five pitching agencies to decamp to the not-unappealing island for a two-day trip.
Diary is assured all those who went were 100 per cent focused on work, with BGB Communications scooping the six-figure brief.
The agency is now tasked with promoting Mauritius' culture and the environment, as well as its luxury resorts.
But the universe, though wild and boundless, is full of constants, and every action must have an equal and opposite reaction. Which is why around the same time as BGB representatives stood with PowerPoint presentations in one hand and Pina Coladas in the other, Frank PR was winning the brief for Premier Inns - in Luton.