Men's health issues highlighted by new campaign

Men's cancer campaign Everyman has teamed up with snooker club Rileys to raise awareness of men's health issues.

The ‘Give Your Balls A Squeeze’ campaign will run for 12 months. Rileys has tasked Storm Communications with promoting the campaign.

The agency has arranged a promotion with The Sun where every reader gets a free game of pool.

It will also target other national media and men’s magazines.

It is currently putting a calendar of events together, which it will promote regionally.

It has also secured ‘I’m A Celebrity Get Me Out Of Here’ contestant Gemma Atkinson. It will use pictures of the Hollyoaks actress to attract young men to the clubs.

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