Recruiter BBT in profile bid

International recruitment consultancy Beresford Blake Thomas (BBT) has handed a corporate brief to retained agency Cubitt Consulting.

Cubitt will advise BBT on its communications strategy and support the execution of a national media relations campaign.

‘It is interesting that a company of BBT’s size is looking to spend money on international comms at a time when the market is supposed to be heading for a downturn,’ said Cubitt founder Simon Brocklebank-Fowler.

‘BBT is looking to make candidates and clients aware of its presence, which shows there are a lot of jobs and potential for growth.’

BBT, which provides temporary and permanent staff to organisations in a range of sectors including healthcare and social care, wants to build its profile.

‘BBT operates in the area of staff shortages – and, if there are staff shortages in these areas, then that can only be a good sign economically,’ said Brocklebank-Fowler.

Brocklebank-Fowler, who will work on the BBT account alongside colleague Simon Barker, said a ‘thought leadership programme, white papers and partnerships with other firms’ would be considered.

BBT is a subsidiary of Vedior NV, the world’s largest professional executive group. The company has a portfolio of specialist subsidiaries, targeting industry sectors in 50 countries. 

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