Halpern’s Smith moves to Launch

The Launch Group has snared former Revolver MD Trudi Smith to be its group account director.

Smith will work across the agency’s consumer and lifestyle business, which includes clients BP, Butlins and Coors Light.

She joins from Halpern, where she was a consultant director specialising in brand building and news generation for The National Lottery, Yahoo!, Ben & Jerry’s, Saab and PG Tips.

Smith reports to Andy Nash, a director within the consumer team.

CEO Johnny Pitt said: ‘Trudi significantly ups our media relations experience and will help us to expand.’

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