Way to Blue plugs ‘monster' film

Digital agency Way to Blue is promoting a mystery film project directed by ‘Lost' creator JJ Abrams.

Paramount Pictures has briefed the agency to oversee an online PR campaign that commences next Monday (19 November) to coincide with the release of a trailer for the film.

The movie, dubbed ‘Project Cloverfield’, has been cloaked in secrecy since it was given the green light by Paramount in February.

Way to Blue will drum up interest in the film, which is believed to feature a monster attacking Manhattan in New York, on mainstream websites MSN and AOL and sci-fi forums.

The cinematic release date is unknown.

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