Radiator secures Raleigh account

Radiator PR has landed a £120,000 consumer comms account with Raleigh Bikes.

The agency won the 12-month brief without a pitch following project work for the brand earlier this year.

It will handle Raleigh’s consumer, business and event PR, as well as digital activity on ‘prolific bike blogging sites’.

Separately... French ski resort La Plagne has brought in Radiator following a competitive pitch. The agency will promote the resort to British consumers.

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