Ex-Dragon plots trutap campaign

Former Dragons’ Den panellist Doug Richard has briefed youth specialist The Lounge Group to promote his mobile service, trutap.

Targeted at 18- to 24-year-olds, trutap allows users to send instant messages and upload text and pictures for free.

The Lounge Group’s ‘Battle for The Enemy’ campaign will see students competing to achieve the highest number of downloads on trutap. The winning university will be rewarded with a live performance from indie band The Enemy.

The Lounge Group MD of PR Lisa Jedan, who leads the account, will report to trutap chief executive Richard and head of marketing Claritza Diaz.

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