Mailers consider incentives ban

The Institute of Fundraising could ban the inclusion of incentives such as coins or pens in direct-mail packs.

The institute, which is currently holding a consultation on its direct-mail code of practice, is urging charities, donors and direct-mail agencies to submit their views on the subject by December.

Agencies have argued that incentives should not be included in a pack unless they are relevant to a charity’s mission, in order to prevent organisations from relying on ‘donor guilt’.

They also said charities should consider the impact of their direct-mail policies on the environment, such as the waste created by unwanted packs.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.