Travel blog hires Racepoint for European launch

UK-based travel blog Off Exploring has hired Larry Weber’s Racepoint Group to launch its service in Europe.

The website encourages travellers to share their experiences online, allowing them to upload diaries and photos.

Racepoint, led by MD Jay O’Connor, will launch Off Exploring to consumers, as well as pushing the company’s ‘white label’ service to the travel sector, among others. The service allows other websites the opportunity to use the Off Exploring format, with permission to rebrand the blog if necessary.

Student travel operator STA Travel has already added the Off Exploring blog to its website as part of this white label service, rebranded as STA Travel Blogs.

The travel agent won the ‘Best use of social media’ award at this year’s Travolution Awards for the blog, which now hosts well over a million images uploaded by young travellers.

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