Biss Lancaster selected to promote luxury hotel development

Taghazout, a property and hotel development on the Moroccan coast, has picked Euro RSCG Biss Lancaster to help establish it as ‘the ultimate luxury leisure destination’.

According to Taghazout commercial director Jeremy Friedlander, Euro RSCG Biss Lancaster won the six figure global task thanks to ‘its luxury brand expertise and global reach’.

It will use other agencies in the Euro RSCG network, including those in France, Germany and Dubai, to help promote the brand in local markets.

The agency will position Taghazout, which is located one and half hours’ drive from Marrakech, to appeal to investors and travellers with an integrated global campaign over the next three years.

Melanie Charlesworth, head of luxury and lifestyle, heads the account.

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