Potters in marcoms agency hire

Herbal medicine brand Potters has appointed marcoms agency Unity to handle consumer comms activity for its entire range of products.

Unity was awarded the account without a pitch due to its work with sister ‘nutraceutical’ company Equazen.

Unity will work across Potters entire portfolio on brands including Red Kooga, Allerclear, Calcia, Perskindol, Folic Plus, Efasit, Seatone, Healthcrafts and Gerard House.

The first activity kicks off this month for its cough and cold range.

Unity’s account director Jo White will head up the account and reports into Potter’s brand managers Sandra Peirce and Kathryn Mulhearn.

‘Potters has a diverse range of sub brands. It is an established name and has built up its traditional herbal brands. The main challenge is to ensure that the latest acquisitions build and enhance Potters’ reputation,’ said White.

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