The disco drink

Digital PR agency Hot Cherry has linked up with a viral video website to publicise Absolut Disco, the latest vodka offering from Swedish brand Absolut.

The London agency is working with BoreMe.com, promoting the Absolut Disco dance-themed microsite where visitors can upload videos of their dance routines.

Dancers with the highest ratings will be invited to the Absolut Disco VIP launch party, to be hosted by DJ Norman Jay.

‘The campaign encourages peer-to-peer recommendations and word of mouth,’ said Maxxium UK’s Absolut brand manager Linda Philips.

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