VIEWPOINT: Sponsorship is more than just hospitality

Access to the weekly PRWeek Viewpoint video stream is absolutely free to all visitors to PRWeek.com. To watch, click here for the WMP version (PC) or click here for the QuickTime version (MAC).

Sponsorship provides a great opportunity for a brand but it is time for the industry to get more creative, says Dee Bourne in this week’s video podcast.

Bourne, business development manager at Kent-based marcoms agency The Hub, says that sponsorship should no longer be considered part of the hospitality budget.

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VIEWPOINT ARCHIVE...

31.10.07 - We should be worried about editorial cuts: With National Union of Journalists’ general secretary Jeremy Dear. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


24.10.07 - Harness the potential of the mobile web: With Ed Barker, Kaizo head of technology. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


17.10.07 - US credit crisis has knock-on effects here: With Golley Slater senior account manager Derek Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


10.10.07 - Spread the word about social marketing: With Litmus Blue partner Steve Barton. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


03.10.07 - Word of mouth may not be flashy but it works: With Tristan Pineiro, senior account director at 3 Monkeys Communications. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


26.09.07 - Sponsoring the 2012 Olympic games: With EDF Energy director of communications Gareth Wynn. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


19.09.07 - Evaluate your own campaigns - and pay for it: With BMA Communications joint MD Lindsay Morgan. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

12.09.07 - Social issues need effective PR as well: With Shine Communications senior publicist Zac Schwarz. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


05.09.07 - PROs need to be better marketeers: With Adrian Brady, managing director of Eulogy. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


29.08.07 - Don't make parties the easy option: With Karen Keany, co-founder of the PRactice. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


22.08.07 - Global comms is crying out for new talent: Featuring Hill & Knowlton chairman and CEO Paul Taaffe. Click here for the WMP version (PC) OR here for QuickTime® (MAC)



15.08.07 - Treat China as a single market at your peril: With the 93 1/2 co-founders. Click here for the WMP version (PC) OR here for QuickTime® (MAC).


08.08.07 - An employment lawyer’s advice on TUPE: Featuring Robert Mecrate-Butcher, employment partner at law firm Pinsent Masons. Click here for the WMP version (PC) OR here for QuickTime® (MAC).


25.07.07 - Web 2.0 is a 'call to arms' for all good PROs: Featuring Jonathan Hughes, joint MD of Golin Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

18.07.07 - You need more than a contacts book to survive: Featuring Lawrence Dore, joint founder at Mantra Public Relations. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

 

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020

 





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