Red bolsters health arm with four hires

The Red Consultancy has set about strengthening its new health division with four new appointments.

Pat Pearson and Paul ­Gittins quit Ruder Finn four months ago to launch Red Health (PRWeek, 8 June).

Now they have poached pharma company Schering Health Care’s comms director Sophie Binks.

She joins the agency as an associate ­director, with a focus on ­oncology and contraception accounts.

Pearson and Gittins have also raided their former agency, persuading two of Ruder Finn’s rising stars to follow in their footsteps. ­Senior account managers Lucy Twitchin and Pip ­Rogan have both been brought on board, keeping the same titles. They will be working in the areas of ­mental health, pneumococcal vaccination, public sector and beauty.

Earlier this year, Ruder Finn lost London MD John Preston and CEO Neil Porter (PRWeek, 3 August). Staff were told Preston and Porter had been put on ‘special leave’, but the agency’s UK head of healthcare Claire Martin insisted that the ­senior management losses had ‘had no impact in terms
of healthcare’ (PRWeek, 10 August).

Red Health has also hired Pfizer intern James Humphreys as a senior account executive.

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