Health Squared fills director role

Healthcare PR shop Health Squared Communications has signed up a former head of nutrition at Nestlé UK.

Michael Collyer joins the agency as a non-executive director. He is charged with developing the firm’s digital expansion in healthcare services.

Collyer parted ways with Nestlé in 2006 following 40 years at the company, which has faced heavy criticism for the manner in which its baby milk formula is marketed in developing countries. He is also a former ­governor of the British Nutrition Foundation.

Health Squared launched its digital media offering ­earlier this year, providing audio and visual production services. Digital clients include baby and health expert Dr Miriam Stoppard.

The agency was formed in 2000 and key clients include GlaxoSmithKline and Pearl Medical.

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