Letters - APPC guidelines will apply to everyone

The launch of the guiding principles by the APPC, PRCA and the CIPR (News, 26 October) are testament to the public affairs industry being unified to further raise standards.

The guiding principles are a major step forward for the industry and I hope to see all those who interact with the institutions of government adopting them within their respective codes of conduct.

Let us be clear, the APPC is not seeking and never has sought to create a closed shop. The guiding principles should apply to everyone seeking to influence policy and institutions of government, whether for their own benefit or on behalf of others.

Gill Morris, chair, Association of Professional Political Consultants.

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