Iris PR to promote 'grow a mo' event

Iris PR is to promote a moustache-growing charity event which has the backing of Prostate Cancer Charity.

Movember aims to get men to ‘grow a mo’ during November and raise funds for men’s health charities. It also wants to raise awareness of men’s health issues.

Iris PR won the account following a five-way pitch and is the first time Movember has used an agency in the UK.

Iris PR has got breakfast show presenters on Capital FM, XFM and Virgin radio to take part in the event.

The London Paper will also be covering it.

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