3Monkeys wins REaD account

3Monkeys is to promote a company that reduces unwanted direct mail, following a five-way shoot-out.

Starting next week, the agency will handle both B2B and consumer PR for The REaD Group.

The company specialises in updating databases to ensure that unwanted direct mail is not sent.

3Monkeys will aim to position the company as environmentally friendly. It will work alongside the company’s public affairs agency ASBiss to raise the environmental issue in the marketing industry, arguing that direct mail should be more relevant and targeted.

It is also tasked with raise awareness of the company’s consumer facing brands. These include www.itsmypost.com - where users can remove themselves from company mailing lists.

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