Meat & Livestock Commission in cancer study row

The Meat & Livestock Commission has complained about the media tactics employed by the organisation behind yesterday's headline-grabbing cancer study.

The landmark review by the World Cancer Research Fund led to a wave of coverage warning about the dangers of bacon and ham.

Meat & Livestock Commission consumer marketing manager Chris Lamb claimed his organisation was prevented from influencing the coverage.

He told PRWeek: ‘There was no way anyone could get hold of the report until the morning of Wednesday, when the headlines were already out. We then had a press conference on the same day, so we could only react.’

The commission is now working with retained agency Good Relations to will develop its response to the coverage. A media strategy will be implemented next week.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.