Agency’s delicate brief

The PR Office is to handle comms for a new film that deals with the sensitive subject of child abuse by priests.

Film distributor Transmedia International Releasing has called in the agency for the UK launch of Our Fathers.

The film, starring Ted Danson, is based on a true story about a cover-up of child abuse by priests in Boston, US. The PR Office will also promote Man In The Chair. Starring Christopher Plummer, the film tells the story of an unusual friendship between an ageing film buff and a volatile teen from a broken home. Both films will be launched in the UK next year.

The PR Office will approach cinema groups to get them interested in exhibiting the films, as well as target consumers.

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