Samsung lines up with Girls Aloud

Samsung has hired youth specialist The Lounge Group on a project basis to launch its F210 Purple handset.

The agency will capitalise on Samsung’s relationship with pop band Girls Aloud, and position the Purple phone as ‘the fashion and music accessory for autumn’, according to Lounge Group MD of PR Lisa Jedan.

The limited edition of the phone includes tracks from Girls Aloud’s new album and wallpaper featuring photos of the band members.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.