Hotwire wins FT.com account

Tech agency Hotwire is promoting the Financial Times’ website as it allows free access for the first time.

FT.com: now allows free access
FT.com: now allows free access

Hotwire has won an international brief to support the relaunch of FT.com to the business, media and marketing press, as well as targeting influential blogs.

FT.com changed this week from subscription-only to a ‘first click free’ model, which allows web users to access FT stories via Google News and other partner websites without paying.

Hotwire UK MD Brendon Craigie and his team report to FT comms director Emma Gilpin-Jacobs.

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