Dubit enlists Wolfstar for strategic comms review

Youth research consultancy Dubit has brought in new tech agency Wolfstar to ­undertake a strategic review of the company’s PR output.

Bruce: word-of-mouth marketing
Bruce: word-of-mouth marketing

The review, to take place throughout October, is exp­ected to lead to a new programme in early November.

Dubit, an online community and youth marketing agency, is used by brands including Wrigleys and Channel Four. Founded in 1999 by MD Adam Hildreth when he was 14 years old, Dubit has tripled its turnover in the past year. The firm also uses Lexis’ youth division SIX PR as a retained consumer agency.

Wolfstar, which provides word-of-mouth marketing and social media expertise, was formed in July by foun­der of Leeds-based Sinclair Mason Tim Sinclair, Stuart Bruce, founder of Bruce Marshall Associates and former integrated marketing firm JDA head of PR Susie Lawrence. The five-strong agency is appointing an as-yet-unnamed account director in November.

Wolfstar is a founder member of WOM-UK, a new body representing the word-of-mouth marketing and comms sector in the UK. WOM-UK officially launches on 16 October. Bruce and Sinclair are both members of the steering group responsible for starting the association.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.