VIEWPOINT: Word of mouth may not be flashy but it works

Access to the weekly PRWeek Viewpoint video stream is absolutely free to all visitors to PRWeek.com. To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).

Pineiro: Senior account director, 3 Monkeys
Pineiro: Senior account director, 3 Monkeys

Tristan Pineiro, senior account director at 3 Monkeys Communications, urges PROs to try alternative methods of communications.

In this week’s podcast Pineiro says comms professionals often get so preoccupied with achieving column inches that they fail to consider whether what they are doing it is the most effective form of communication.

‘We are all targeted to get as much media coverage as possible, but that might not be what is going to work for a particular audience,’ he says. ‘We need to find out what their media habits are.’

To get involved, click here for the WMP version (PC)

Alternatively, click here for QuickTime® (MAC)

VIEWPOINT ARCHIVE...

26.09.07 - Sponsoring the 2012 Olympic games: EDF Energy director of communications Gareth Wynn explains why EDF sponsored the 2012 Olympics and how other PROs can best use sponsorship as a communications tool. Click here for the WMP version (PC) OR here for QuickTime® (MAC


19.09.07 - Evaluate your own campaigns - and pay for it: BMA Communications joint MD Lindsay Morgan thinks PROs should stop using media evaluation companies and should start evaluating their campaigns themselves – at no cost to the client. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

12.09.07 - Social issues need effective PR as well: Shine Communications senior publicist Zac Schwarz uses his Viewpoint to urge PROs to get more involved in social and ethical issues. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


05.09.07 - PROs need to be better marketeers: Adrian Brady – managing director of Eulogy – encourages the industry to increase its influence within the marketing mix. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


29.08.07 - Don't make parties the easy option: Karen Keany, co-founder of the PRactice, shares her ideas with PROs on how to organise events that truly benefit the brand they are promoting. Click here for the WMP version (PC) OR here for QuickTime® (MAC)


22.08.07 - Global comms is crying out for new talent: Featuring Hill & Knowlton chairman and CEO Paul Taaffe talking about the current PR ‘boom’ owing not only to a healthy economy, but also to longer-term factors, such as globalisation. Click here for the WMP version (PC) OR here for QuickTime® (MAC)



15.08.07 - Treat China as a single market at your peril: 93 1/2 co-founders Jonathan Margolis and Wahida Ashiq warn PROs not to forget the cultural differences where the marketing of European brands in China – and launching Chinese brands in Europe – is concerned. Click here for the WMP version (PC) OR here for QuickTime® (MAC).


08.08.07 - An employment lawyer’s advice on TUPE: Featuring Robert Mecrate-Butcher, employment partner at law firm Pinsent Masons giving advice on TUPE. Click here for the WMP version (PC) OR here for QuickTime® (MAC).


25.07.07 - Web 2.0 is a 'call to arms' for all good PROs: Featuring Jonathan Hughes, joint MD of Golin Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

18.07.07 - You need more than a contacts book to survive: Featuring Lawrence Dore, joint founder at Mantra Public Relations. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

 

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020

 



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