Tarzan versus the Triffid... a true story

Avid Diary readers, and you are legion, will recall an invitation PRWeek received to interview Lord Michael Heseltine. The former deputy Prime Minister was speaking at the CIPR Women in Public Relations annual lunch.

As 'Tarzan' owns PRWeek, the offer of a one-to-one was politely declined. Nevertheless, Diary gamely took itself down to Claridges to hear the great man speak and feast like Henry VIII after a week-long fast.

Hezza was introduced by the networking group's president and Fuel PR boss Gilly Waddell, who thanked him for his fine speech by presenting him with a climbing rose plant called, wonderfully, 'Paul's Scarlet'.

Waddell politely fibbed that the thorny beast cost £14.99 from Homebase. Diary imagines the triffid-like plant, tailor-made for Heseltine's sprawling arboretum, cost a little more, as it towered over her like a leafy emerald skyscraper.

Interestingly, buoyed by his gift, the 74-year-old, who has dealt with many a PRO in his time, had the following advice to give: 'Tell the truth. You don't have a ghost of a chance if you get a reputation for dishonesty.'

Max Clifford may disagree with you there, boss...

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