NEWS IN BRIEF

CORPORATE Fishburn Hedges has hired Jan Kewley for a newly created role heading brand engagement. Kewley joins on 1 October from design consultancy Landor Associates, where she was head of brand engagement.

CONSUMER PCPR has been taken on to promote a collaboration between Lloyds TSB, classical music publisher Boosey & Hawkes and independent record label CR2 Records ahead of the November release of the soundtrack to the current Lloyds TSB ‘For the Journey’ as a single. It has so far been viewed 500,000 times on YouTube.

CORPORATE The McLaren F1 team has named former F1 Racing editor-in-chief Matt Bishop as group head of comms and PR. He joins in December.

CORPORATE US law firm Axiom has hired Edelman to aid its UK launch. Edelman will help recruit lawyers and boost Axiom’s profile in the UK.

CONSUMER Internet telephony firm Vonage UK has appointed Ambition Communications. Work includes online PR, advertising, digital, promotional activity and events.

CONSUMER Gonzalez Byass UK has briefed Phipps PR to publicise its Tio Pepe brand of Spanish dry white wine. The £250,000 brief includes promotions for Gonzalez Byass brand Croft sherry.

TRAVEL The Moroccan National Tourist Office has called in Euro RSCG Biss Lancaster in a bid to double its annual visitor numbers to ten million. Biss Lancaster forms part of a 13-country Euro RSCG team.

AGENCY Havas, which owns the Euro RSCG brands, including Biss Lancaster and Maitland, has posted a 34.4 per centyear-on-year rise in income for the first half. Group revenue was up 1.3 per cent.

CORRECTION Paul Mackender was one of three directors reporting to Bite MD David Hargreaves, contrary to a story in PRWeek last week. Former staffer Nicola Burton was an account manager, not director. Also, the photo illustrating the story should have been captioned: ‘Suranga Chandratillaka, founder of Bite client Blink’.

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