The group’s seven members of staff have been working 20-hour days and took over 500 global media calls between Monday and Wednesday.
The campaign is headed up by Mark Farmaner, who has worked at campaign groups such as Christian Aid for 20 years. He said: ‘There’s no time for press releases. We are going from studio to studio and that’s how we’re able to get our message out.
‘We’re not able to keep up with the demand. To complement our own staff we have other people in the community to talk about the issues, such as politicians.’
As well as providing the media with news from their political and civilian contacts in Burma, Farmaner told PRWeek his other role is to drive the international community to take action.
Farmaner said: ‘We’re making people aware there is the threat of violence, and we need the international community to come out and say it’s inexcusable. We’re now seeing leaders coming out with those messages.’