Interel appoints Brussels chief

BRUSSELS: European lobbying specialist Interel has appointed a Belgian business chief to head up its ­Brussels office.

Velge: new Brussels MD
Velge: new Brussels MD

The consultancy has hired Baudouin Velge, currently chief executive of FEDIS, the trade association representing retailers in Belgium.

Velge is also a former chief economist at the Belgian Employers Association – the Belgian equivalent of the UK’s Confederation of British Industry (CBI).

He will join the consultancy in December as Brussels MD, replacing Emmanuel Goedseels, who is being promoted to group vice chairman.

Interel founder and executive chairman Jean-Leopold Schuybroek said he was keen for the firm to grab a bigger share of the rapidly expanding EU public affairs market, adding that the pair would be ‘instrumental in taking the company to the next level’.

Interel claims to be the first Brussels public affairs consultancy geared up to provide clients with round-the-clock crisis comms ­support.

It is headquartered in Brussels but also has offices in Antwerp, Berlin, Paris, Prague and Washington DC. Clients include Shell, Citibank and Ikea.

In 2006, Interel was  bought by UK holding company Hasgrove for an undisclosed sum.

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