Trinity to assist Dyspraxia body

The Dyspraxia Foundation has briefed Trinity PR to launch its first ever ­national awareness week – the first time the charity has used ext­ernal PR support.

The campaign will target parents, children, teenagers, teachers and educational professionals in a bid to highlight the symptoms of the condition and ensure that young people are properly diagnosed and given the appropriate support.

Research commissioned by Trinity found that many people believe children dia­gnosed with dyspraxia are merely badly behaved.

The agency has secured 50 local radio interviews and 30 regional features, all focusing on case studies.

Dyspraxia, also known as Clumsy Child Syndrome, is a neurological disorder affecting co-ordination. Symptoms usually appear in childhood.

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