Freshwater to promote Barnsley centre

Barnsley Metropolitan Borough Council has hired Freshwater Northern to handle PR surrounding the £11m transformation of the town's Civic Theatre. The plan is to create a ‘state of the art' hub for creative industries.

The Sheffield-based agency will handle campaigns around a number of launch stages for the new site, called The Civic, which will house offices, studios, shops and a theatre, as well as acting as a networking hub.

The first stage is scheduled to take place later this year and foc­uses on the opening of a council information centre. PR activity includes general media relations as well as targeting specialist media for creative and arts professionals.

The launch of The Civic is part of a £380m regeneration project to transform Barnsley that is being managed by the Barnsley Development Agency, a partnership involving the council and Barnsley Chamber of Commerce and Industry.

Freshwater Northern’s team, headed by MD Kath Harding, was appointed following a three-way pitch.

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